Research projects

Recently completed postgraduate projects of PhD students

Botha, E. 2023. A consumer infant vaccination decision model in South Africa. Promotor: Prof. D. van der Merwe; co-promotors: Prof. R.J. Burnett and Prof. P. Bester.

Dreyer, H. 2023. Towards an understanding of shades of green consumer behaviour in South Africa: A social-cognitive approach. Promoter: Prof. M. van der Merwe; co-promoter: Dr N.C. Sonnenberg.

Taljaard, I. 2020. Exploring the relationship between selected internal consumer behaviour variables and the emotional response to the sensory properties of chocolate. Promotor: Prof. A. Mielmann, co-promotor: Dr. N. le Roux.

Coetzee, N. 2019. Employing developed sewing training material in an intervention for low-literate participants of rural income generating projects. Promoter: Dr. H. van Staden, co-promoters: Prof. W. Oldewage-Theron, Dr. C. Niesing    

Le Roux, N. 2018. Profiling consumers within a corporate South African context according to their decision-making, physical and psycho-social well-being. Promoter: Prof. M. van der Merwe, co-promoters: Prof. M.P. Wissing, Prof. C. Wilders.

Van Zyl, SD. 2018. Consumers’ food label behaviour: A preventive and interventive educational model for informed decision making. Promoter: Prof. M. van der Merwe, co-promoter: Prof. S.M. Hanekom.

Van Staden, H. 2012. The use of clothing labels by female black low-literate consumers. Promoter: Prof. M. van der Merwe, co-promoter: Prof. A.M. van Aardt.

Matenge, STP. 2011. Utilisation of traditional and indigenous foods in the North-West Province of South Africa. Promoter: Prof. A. Kruger, co-promoter: Prof. M. van der Merwe, assistant promoter: Dr. H. de Beer.


Recently completed projects of Master’s degree students

Badenhorst, M. 2024. Exploring socio-cultural influences on South African consumers' attitudes toward COVID-19 vaccination. Supervisor: Dr. E. Botha; co-supervisor: Dr H. Dreyer; assistant-supervisor: Dr. S. Brouwers.

Peters, C. 2023. Linking the lack of tactile sensory cues to consumers’ emotions in e-commerce clothing purchases: A cross-cultural study. Supervisor: Prof. A. Mielmann, co-supervisors: Dr M. du Preez and Miss Carike Brits.

Van der Walt, N. 2023.  South African mothers’ decision-making styles during the purchase of children apparel. Supervisor: Dr N. le Roux, co-supervisor: Dr M. du Preez.

Koch, N. 2022. Decision-making styles of woman in the context of purchasing clothing. Supervisor: Dr N. le Roux, co-supervisor: Dr M. du Preez.

Abrahams, C. 2021. Health-consciousness of working female consumers in relation to their perceived healthiness and selection of packaged foods. Supervisor: Prof. D. van der Merwe; co-supervisor: Dr. M. Wicks.

Beukman, S. 2021. Retail food environments, purchasing patterns, and nutritional status of consumers living in Potchefstroom, South Africa. Supervisor: L.Wyma; co-supervisors: Dr P.H. Myburg and Prof S.M. Ellis.

Du Preez, Y. 2021. The motivation for healthy lifestyle habits, amongst South African urban corporate consumers. Supervisor: Prof. D. van der Merwe; co-supervisor: Prof. A. Mielmann.

Van Zyl, T. 2021. Development of emotion lexicons for consumers’ taster status to describe sugar-free chocolate. Supervisor: Prof. A. Mielmann; co-supervisor: Dr. N. le Roux.

Brits, C.C.  2020.  E-tailing: Consumers’ perceived risks and coping strategies – a study performed in Potchefstroom, North West Province. Supervisor: Dr. N. le Roux, co-supervisors: Dr. H. van Staden and H. Dreyer. 

Nel, M. 2020.  The role of knowledge on the effect of external influences on the food information search of working female consumers. Supervisor: Prof. D. van der Merwe, co-supervisor: Dr. H. de Beer.

Sousa, N. V. 2020. Challenges and coping strategies of employed female consumers during household purchases decisions. Supervisor: Dr. M. du Preez, co-supervisor: Dr. N. le Roux.

Harmse, J. 2018. Exploring the challenges income-earning households experience regarding household food security in the Vaalharts Irrigation Scheme. Supervisor: Dr. H. de Beer, co-supervisor: Dr. A. Mielmann.

Marx, I. 2018. Consumers’ subjective and objective knowledge of genetically modified food in a South African context. Supervisor: L. Wyma, co-supervisors: E. Botha, Prof. C.D. Viljoen.

Van den Berg, MS. 2018. Consumers’ knowledge and utilisation practices regarding plastic food and beverage packaging and containers. Supervisor: Prof. M. van der Merwe, co-supervisor: L. Wyma.

Botha, J. 2017. Understanding the motives of consumers employed at a nutrition company for choosing sugared dairy products. Supervisor: Dr. A. Mielmann, co-supervisor: H. Dreyer.

Coelho, DC. 2016. Older female consumers' quality perception of clothing during pre- and post-purchase decision-making. Supervisor: E. Botha, co-supervisor: N. van der Colff.

Pretorius, LS. 2016. Rural consumers' consciousness and use of the Consumer Protection Act in the Valspan community within the Phokwane Municipality. Supervisor: M. du Preez, co-supervisor: N. le Roux, assistant supervisor: E.L. Barratt.

Coetzee, L. 2015. Exploring household food security and the acceptance of an amaranth enriched food product. Supervisor: dr H. de Beer, co-supervisor: Dr A. Mielmann.

Havenga, R. 2015. Food label knowledge: a comparison between developing and developed country context. Supervisor: prof M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and M. Warnock.

Swart, P. 2015. Assessment of food security-related projects of the Student Rag Community Service Potchefstroom Campus, North-West University. Supervisor: Dr. H. de Beer, co-supervisor: C. Niesing.

Van Wyk, D. 2014. Exploring household food security in the Vaalharts area. Supervisor: Dr. H. de Beer, co-supervisor: L. Wyma.

Irvine, F. 2014. Functionally low-literate consumers’ use of food labels in the rural area of Valspan in the North West Province of South Africa. Supervisor: Prof. M. van der Merwe, co-supervisors: Prof. M.J.C. Bosman and Dr. H. van Staden.

Jordaan, F. 2014. Enhancement of household food security by addressing food utilisation, production and handling practices, Viljoenskroon. Supervisor: Dr. H. de Beer, co-supervisors: M. du Preez and N. van der Colff.

Van der Merwe, L. 2014. Motivation of women to participate in an income-generating project: FLAGH programme. Supervisor: Dr. H. de Beer, co-supervisor: E. Botha.

Van Schalkwyk, C. 2014. Consumers' knowledge of clothing labels in a developing and developed country context. Supervisor: Prof. M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and M Warnock.

Dreyer, H. 2013. Consumers' understanding and utilisation of textile eco-labels when making a pre-purchase decision. Supervisor: E. Botha, co-supervisors: Prof. M. van der Merwe and N. le Roux.

Labuschagne, A. 2011. Consumers' expectations of furniture labels during their pre-purchase information search: towards label development. Supervisor: S.D. van Zyl, co-supervisor: Prof. M. van der Merwe, assistant supervisor: Prof. A. Kruger.

Molefe, KM. 2011. An education and training programme as a strategy to improve consumers' knowledge and operation towards basic water utilization. Supervisor: Dr. M.D. Venter, co-supervisor: L. van Niekerk.

Niemann, AM. 2011. Male and female consumers' knowledge, perceptions and use of clothing labels. Supervisor: M Larney, co-supervisor: Prof. A.M. van Aardt.

Prinsloo, N. 2011. Consumer satisfaction with food labels during the pre-purchase in-store evaluation: a study in Gauteng. Supervisor: Prof. M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and A.C. Erasmus.

Wyma, L. 2011. Consumers' preferences for private and national brand food products. M. Consumer Sciences. Supervisor: Prof. M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and A.C. Erasmus, assistant supervisor: Prof. H. Strydom.