Research projects

Recently completed postgraduate projects of PhD students

Taljaard, I. 2020. Exploring the relationship between selected internal consumer behaviour variables and the emotional response to the sensory properties of chocolate. Promotor: Prof. A. Mielmann, co-promotor: Dr. N. le Roux.

Coetzee, N. 2019. Employing developed sewing training material in an intervention for low-literate participants of rural income generating projects. Promoter: Dr. H. van Staden, co-promoters: Prof. W. Oldewage-Theron, Dr. C. Niesing    

Le Roux, N. 2018. Profiling consumers within a corporate South African context according to their decision-making, physical and psycho-social well-being. Promoter: Prof. M. van der Merwe, co-promoters: Prof. M.P. Wissing, Prof. C. Wilders.

Van Zyl, SD. 2018. Consumers’ food label behaviour: A preventive and interventive educational model for informed decision making. Promoter: Prof. M. van der Merwe, co-promoter: Prof. S.M. Hanekom.

Van Staden, H. 2012. The use of clothing labels by female black low-literate consumers. Promoter: Prof. M. van der Merwe, co-promoter: Prof. A.M. van Aardt.

Matenge, STP. 2011. Utilisation of traditional and indigenous foods in the North-West Province of South Africa. Promoter: Prof. A. Kruger, co-promoter: Prof. M. van der Merwe, assistant promoter: Dr. H. de Beer.


Recently completed projects of Master’s degree students

Abrahams, C. 2021. Health-consciousness of working female consumers in relation to their perceived healthiness and selection of packaged foods. Supervisor: Prof. D. van der Merwe; co-supervisor: Dr. M. Wicks.

Beukman, S. 2021. Retail food environments, purchasing patterns, and nutritional status of consumers living in Potchefstroom, South Africa. Supervisor: L.Wyma; co-supervisors: Dr P.H. Myburg en Prof S.M. Ellis.

Du Preez, Y. 2021. The motivation for healthy lifestyle habits, amongst South African urban corporate consumers. Supervisor: Prof. D. van der Merwe; co-supervisor: Prof. A. Mielmann.

Van Zyl, T. 2021. Development of emotion lexicons for consumers’ taster status to describe sugar-free chocolate. Supervisor: Prof. A. Mielmann; co-supervisor: Dr. N. le Roux.

Brits, C.C.  2020.  E-tailing: Consumers’ perceived risks and coping strategies – a study performed in Potchefstroom, North West Province. Supervisor: Dr. N. le Roux, co-supervisors: Dr. H. van Staden and H. Dreyer. 

Nel, M. 2020.  The role of knowledge on the effect of external influences on the food information search of working female consumers. Supervisor: Prof. D. van der Merwe, co-supervisor: Dr. H. de Beer.

Sousa, N. V. 2020. Challenges and coping strategies of employed female consumers during household purchases decisions. Supervisor: Dr. M. du Preez, co-supervisor: Dr. N. le Roux.

Harmse, J. 2018. Exploring the challenges income-earning households experience regarding household food security in the Vaalharts Irrigation Scheme. Supervisor: Dr. H. de Beer, co-supervisor: Dr. A. Mielmann.

Marx, I. 2018. Consumers’ subjective and objective knowledge of genetically modified food in a South African context. Supervisor: L. Wyma, co-supervisors: E. Botha, Prof. C.D. Viljoen.

Van den Berg, MS. 2018. Consumers’ knowledge and utilisation practices regarding plastic food and beverage packaging and containers. Supervisor: Prof. M. van der Merwe, co-supervisor: L. Wyma.

Botha, J. 2017. Understanding the motives of consumers employed at a nutrition company for choosing sugared dairy products. Supervisor: Dr. A. Mielmann, co-supervisor: H. Dreyer.

Coelho, DC. 2016. Older female consumers' quality perception of clothing during pre- and post-purchase decision-making. Supervisor: E. Botha, co-supervisor: N. van der Colff

Pretorius, LS. 2016. Rural consumers' consciousness and use of the Consumer Protection Act in the Valspan community within the Phokwane Municipality. Supervisor: M. du Preez, co-supervisor: N. le Roux, assistant supervisor: E.L. Barratt.

Coetzee, L. 2015. Exploring household food security and the acceptance of an amaranth enriched food product. Supervisor: dr H. de Beer, co-supervisor: Dr A. Mielmann.

Havenga, R. 2015. Food label knowledge: a comparison between developing and developed country context. Supervisor: prof M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and M. Warnock.

Swart, P. 2015. Assessment of food security-related projects of the Student Rag Community Service Potchefstroom Campus, North-West University. Supervisor: Dr. H. de Beer, co-supervisor: C. Niesing.

Van Wyk, D. 2014. Exploring household food security in the Vaalharts area. Supervisor: Dr. H. de Beer, co-supervisor: L. Wyma.

Irvine, F. 2014. Functionally low-literate consumers’ use of food labels in the rural area of Valspan in the North West Province of South Africa. Supervisor: Prof. M. van der Merwe, co-supervisors: Prof. M.J.C. Bosman and Dr. H. van Staden.

Jordaan, F. 2014. Enhancement of household food security by addressing food utilisation, production and handling practices, Viljoenskroon. Supervisor: Dr. H. de Beer, co-supervisors: M. du Preez and N. van der Colff.

Van der Merwe, L. 2014. Motivation of women to participate in an income-generating project: FLAGH programme. Supervisor: Dr. H. de Beer, co-supervisor: E. Botha.

Van Schalkwyk, C. 2014. Consumers' knowledge of clothing labels in a developing and developed country context. Supervisor: Prof. M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and M Warnock.

Dreyer, H. 2013. Consumers' understanding and utilisation of textile eco-labels when making a pre-purchase decision. Supervisor: E. Botha, co-supervisors: Prof. M. van der Merwe and N. le Roux.

Labuschagne, A. 2011. Consumers' expectations of furniture labels during their pre-purchase information search: towards label development. Supervisor: S.D. van Zyl, co-supervisor: Prof. M. van der Merwe, assistant supervisor: Prof. A. Kruger.

Molefe, KM. 2011. An education and training programme as a strategy to improve consumers' knowledge and operation towards basic water utilization. Supervisor: Dr. M.D. Venter, co-supervisor: L. van Niekerk.

Niemann, AM. 2011. Male and female consumers' knowledge, perceptions and use of clothing labels. Supervisor: M Larney, co-supervisor: Prof. A.M. van Aardt.

Prinsloo, N. 2011. Consumer satisfaction with food labels during the pre-purchase in-store evaluation: a study in Gauteng. Supervisor: Prof. M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and A.C. Erasmus.

Wyma, L. 2011. Consumers' preferences for private and national brand food products. M. Consumer Sciences. Supervisor: Prof. M. van der Merwe, co-supervisors: Profs. M.J.C. Bosman and A.C. Erasmus, assistant supervisor: Prof. H. Strydom.