Profile
Title
Prof
Name and surname
Daleen van der Merwe
Job title
Senior Researcher (NRF Rating: C1)
Telephone
+27 18 299 2476
E-mail
daleen.vandermerwe@nwu.ac.za
Physical address
Building F15, Room 110
Campus
Potchefstroom
Expertise
Consumer decision making, consumer information sources and information acquisition.
Background
Consumer information sources and information acquisition, primarily supporting informed, healthy decisions. One specific area of interest is food-related information sources for healthy food decisions, with an expansion towards other health-related information sources, contexts, and products concerning preventive healthy consumer behaviours.